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Author: Ryan McCormick

Professional rehearsing natural on-camera body language

5-Minute Warm-Up That Fixes On-Camera Body Language for Professionals

Ryan McCormick 22Sep News Comments Off on 5-Minute Warm-Up That Fixes On-Camera Body Language for Professionals

One evidence-backed habit: look at the lens and increase facial expressiveness. Add a 5-minute warm-up or optional media training to improve on-camera…

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Journalist reviewing a lawyer media kit

9 Lawyer Media Kit Essentials Journalists Actually Use

Ryan McCormick 21Sep News Comments Off on 9 Lawyer Media Kit Essentials Journalists Actually Use

Lawyer focused, journalist first media kit: nine press ready assets, file specs, hosting and outreach steps law firms need to win coverage.

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Law firm press conference backdrop and podium

RFP Ready Press Conference Backdrop: 6 Step Timeline for Law Firms

Ryan McCormick 20Sep News Comments Off on RFP Ready Press Conference Backdrop: 6 Step Timeline for Law Firms

RFP ready specs and a 6 step enforceable timeline to make your press conference backdrop read on camera. Drop these SOW items into your RFP.

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Legal publications compared in a law library

Legal Trade Publications for Practitioners and Students, Mapped by Role

Ryan McCormick 19Sep News Comments Off on Legal Trade Publications for Practitioners and Students, Mapped by Role

Find the legal trade publications best for your role, and get practical grad access tips for students and early career lawyers.

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Press conference room prepared for media briefing

PR Teams: Backwards Timeline for Press Conference Planning in 3 Stages

Ryan McCormick 18Sep News Comments Off on PR Teams: Backwards Timeline for Press Conference Planning in 3 Stages

Step-by-step backward timeline and one page checklist for busy PR teams to plan press conferences: speaker prep, media advisory timing, run of show, and…

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Author rehearsing beside a radio microphone

Authors: Pitch 3–6 Months Ahead to Book Radio Interviews That Sell

Ryan McCormick 17Sep News Comments Off on Authors: Pitch 3–6 Months Ahead to Book Radio Interviews That Sell

Author playbook to book radio interviews: find the right shows, pitch a timely hook 3–6 months before launch, and avoid paid vanity placements.

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Press conference room prepared for reporters

Follow Up Within Hours: Press Conference Checklist for U.S. PR Teams

Ryan McCormick 16Sep News Comments Off on Follow Up Within Hours: Press Conference Checklist for U.S. PR Teams

Press conference checklist for U.S. PR teams: assign one logistics lead, lock 3–5 key messages, test AV, and share press assets within hours to win coverage.

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Editor sorting feature and news coverage

PR Teams: 4 Distribution Patterns to Choose an Exclusive or an Embargo

Ryan McCormick 15Sep News Comments Off on PR Teams: 4 Distribution Patterns to Choose an Exclusive or an Embargo

A decision first guide for PR teams that maps four distribution patterns and includes copy-ready embargo and exclusive briefs you can use immediately.

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Radio producer adjusting broadcast studio controls

PR First Pay to Play Radio: Contract Checklist for Professionals

Ryan McCormick 14Sep News Comments Off on PR First Pay to Play Radio: Contract Checklist for Professionals

PR first checklist for professionals: compare formats, see pricing (2 to 3x host read premium), set KPIs, and demand contract deliverables.

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Researcher organizing legal record folders

How U.S. Attorneys Win Super Lawyers Nominations Without Campaigning

Ryan McCormick 13Sep News Comments Off on How U.S. Attorneys Win Super Lawyers Nominations Without Campaigning

Practical Super Lawyers nomination rules for U.S. attorneys: eligibility, the 21 nomination cap, confidentiality, state timelines, and why earned media…

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