Goldman McCormick Public Relations can extensively train you and the members of your staff on how to be proficient and effective in media interviews.
According to Catriona Pollard, media training can be highly effective in helping you develop the skills needed to get your message across succinctly and with impact. And when you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.
Here are five compelling reasons to consider media training:
1. Learn how to speak in a way that people take notice
Media training can teach you how to use your words, tone, and body language to deliver your message in a powerful way. When you are speaking on television, people are not only listening to your words, they are also looking at your body language and facial expressions.
One of the biggest benefits of media training is the development of your confidence in speaking with the media. Many people are terrified by interviews, particularly over live radio or television. However, when you develop your interview skills, you will find being featured in the media to be one of the most powerful forms of marketing and PR for your business.
2. Clearly and concisely define your key messages
Defining your key messages is essential, so that you know exactly what you want to convey when you are being interviewed by the media. Your key messages should be original, short, focused on your audience, focused on the benefits of your product or service, and use the language that suits your audience.
Don’t include more than five key messages; if you do, you will dilute the impact of what you are saying. When you are clear on your key messages, you can then keep coming back to them throughout the interview to get your points across.
3. Develop prepared responses to difficult questions
Sometimes journalists can put you on the spot, or ask you questions that are difficult to answer. Media training can prepare you for challenging questions, so that you’re ready for any unexpected twists or turns in the interview. By preparing yourself for difficult questions, you can feel more confident as you step into the interview.
4. Learn to control the media interview
Even though you will be asked questions by the journalist, you are in control of the interview. Media training can teach you how to maintain your composure throughout the interview, and create the outcome you want.
When you are clear about your responses, you can steer the interview in any direction you wish. This is a subtle and important skill that can be learned through media training and practice.
5. You’re less likely to be misquoted
If you go into the interview without having clarity around your key messages, or feeling under-prepared for difficult questions, the likelihood of being misquoted will be much higher. Media training can help you avoid the possibility of being misquoted through learning the specific skills required for clear, concise and effective communication.
Have you been caught unprepared or misquoted in the media?