PR media companies operate as business partners with your law firm to increase your law practice’s visibility and attract clients. An established PR firm can make a significant difference to your bottom line. A public relations media company serves as a liaison with the press and community. Professional publicists can position your attorneys as experts […]
The days of attorneys being frowned upon for using anything other than a “shingle” on their door for advertisement are far behind us. Reputable attorneys and law firms now consistently publicize their practice and attorneys and with excellent results. There are at least five reasons your legal practice should consider hiring a PR media firm. […]
Social media platforms have proven to be excellent methods of developing top-of-mind awareness for many businesses. This form of advertising has also worked well for the legal industry. Many law firms have been “listening” to social media for quite some time, the last five years in particular, but many have been apprehensive about establishing their […]
In today’s society it’s normal to have the most personal information about yourself out in cyberspace. Most people do not think about what they do, who they do it with, and what they put on social media. The information that you post after an accident can absolutely affect the outcome of your claim. Insurance companies […]
As lawyers, our task in our careers is like second nature: be the best possible advocate for the client. Many times, in the heat of the battle, you may receive a snarky e-mail or phone call from opposing counsel. You may receive a threatening letter, that in your mind, crosses the line from business to […]
Unless your targeted audience or customer based is endeared to particular set of political values, there’s no reason ever to publicly tout your political perspectives. In the short term, you may experience a feel good ego trip as one or more individuals praise you for expressing values similar to theirs. However, in the long term […]
“This morning I stood at the precipice of either spending the next fifteen years-to-life in prison or finally going home to my family. Goldman McCormick PR is a big reason why I’m going home to my family.” – Nick Hillary […]
Goldman McCormick PR’s efforts to help a Father of five wrongly accused of murder have resulted in his story being featured on the cover of the New York Times.
Seven Tips On A Successful Media Appearance If the thought of presenting your expertise to millions has ever crossed your mind, these tips below will give you a competitive edge when working with the press. Your success not only depends on what you’re able to do on air but, also behind the scenes. Show Up: Always […]
Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.