With one 8 x 10 sign, the Olde Salty restaurant in Carolina Beach. N.C has earned about a million dollars in free publicity. All the owner did was tap into a common frustration shared by millions of Americans: screaming children. How many times have you been in a restaurant, on a plane, on a train or in a library and have had to deal with this? Well played Olde Salty. Well played.
I believe that America’s current political polarization has little to do with actual politics and is mostly about fear & insecurity. When people aren’t secure within themselves, they tend to deeply align (or annex themselves to) a belief system held by a group: A sports team, a political party, a religion, a movement. By becoming one with the group, their insecurities and personal concerns tend to get buried beneath all the concerns and activities that go into sustaining the group and it’s well being.