I believe the heart of every scandal, betrayal, and downfall at some point relates to an individuals “Elasticity of Truth” – what they present themselves as the public to be and whom they really are behind closed doors. Think of this idea as a stretched rubberband – eventually it will have to snap back into place. The farther it’s stretched, the more it will hurt when it snaps back (or possibly breaks all together).
Here’s a quick analysis on how each of the New York Gubernatorial candidates did last night in terms of if they were a PR asset or PR albatross to their political parties.
Iranian President Mahmoud Ahmadinejad may be an evil despot but, he’s also a PR Genius and year after year he makes the American people, government and media look like complete idiots – this year was no different.
Will the release of a sex tape hurt or help Chelsea Handler? The only way I see it hurting her is if the Parent Television Council makes a big stink about it if Handler is set to take over as the host of late night show on NBC, CBS, or ABC. Handler’s comedy is a bit edgy, she’s got 3 best selling books, and I don’t think her personal life really deviates much at all from her public persona. The sex tape (apparently all 30 seconds of it) will likely be forgotten faster than Basic Instinct 2.
Tween idol Justin Bieber, (apparently fearing for his hearing), says he doesn’t want fans to scream at him, or for him anymore. Our PR advice to Beiber is to backtrack on those comments and simply wear ear plugs on future tours (or lose his hearing the old fashion way by attending a Metallica concert).
With one 8 x 10 sign, the Olde Salty restaurant in Carolina Beach. N.C has earned about a million dollars in free publicity. All the owner did was tap into a common frustration shared by millions of Americans: screaming children. How many times have you been in a restaurant, on a plane, on a train or in a library and have had to deal with this? Well played Olde Salty. Well played.
I believe that America’s current political polarization has little to do with actual politics and is mostly about fear & insecurity. When people aren’t secure within themselves, they tend to deeply align (or annex themselves to) a belief system held by a group: A sports team, a political party, a religion, a movement. By becoming one with the group, their insecurities and personal concerns tend to get buried beneath all the concerns and activities that go into sustaining the group and it’s well being.