Bring Back Donny Deutsch’s “The Big Idea”

Not only is Deutch one of the most successful entrepreneurs in American history but, he’s a master communicator. Deutch’s old CNBC show “The Big Idea” featured hundreds of people from all backgrounds who were pursing the American dream. Many of these people came up products that if seen by the right investor, could spawn hundreds of new jobs being created. “The Big Idea” showed viewers night after night how hard work, ingenuity, self belief, and passion could bring forth great financial success and total economic freedom. “The Big Idea” embodied everything that was great about America because it emphasized what America’s infinite and often greatest untapped resource was: American Ingenuity.

Family Guy’s PR Lessons

Recently on an episode of Fox’s “Family Guy” Stewie Griffin became Brian’s Publicist and launched a massive media blitz to promote Brian’s new self-help book. While the show regularly entertains millions with crude, cutting edge humor there were some interesting lessons about PR taught in the episode.

From a PR Perspective Is Sarah Palin an Albatross to the GOP?

In terms of being the GOP’s 2012 nominee: Palin is an absolute albatross primarily because her negatives are already significantly high (and that’s before the negative campaigning begins!) and because about 45% of Americans (not including those within the GOP) have already pre-decided she’s not presidential material. That kind of public sentiment almost guarantees she won’t win. Also, she’s badmouthed Ronald Regan and other favorable GOP icons which is terrible PR.

Tiger Woods’ Twitter Press Conference

Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.

You’re Irrelevant

Sorry to be the bearer of bad news but, you’re completely irrelevant. The average life span of a human being is about 70 years old and Earth is over 4.2 billion years old. Your lifespan would have to be multiplied by 1,000,000,000,000,000,000,000 in order to equal a nano second in the earth’s existence!

The Elasticity of Truth

I believe the heart of every scandal, betrayal, and downfall at some point relates to an individuals “Elasticity of Truth” – what they present themselves as the public to be and whom they really are behind closed doors. Think of this idea as a stretched rubberband – eventually it will have to snap back into place. The farther it’s stretched, the more it will hurt when it snaps back (or possibly breaks all together).

Chelsea Handler Sex Tape

Will the release of a sex tape hurt or help Chelsea Handler? The only way I see it hurting her is if the Parent Television Council makes a big stink about it if Handler is set to take over as the host of late night show on NBC, CBS, or ABC. Handler’s comedy is a bit edgy, she’s got 3 best selling books, and I don’t think her personal life really deviates much at all from her public persona. The sex tape (apparently all 30 seconds of it) will likely be forgotten faster than Basic Instinct 2.

Justin Beiber Is Sick of His Screaming Fans

Tween idol Justin Bieber, (apparently fearing for his hearing), says he doesn’t want fans to scream at him, or for him anymore. Our PR advice to Beiber is to backtrack on those comments and simply wear ear plugs on future tours (or lose his hearing the old fashion way by attending a Metallica concert).