Infuriating Chicago’s mayor and police chief, prosecutors abruptly dropped all charges against Jussie Smollett on Tuesday after the “Empire” actor accused of faking a racist, anti-gay attack on himself agreed to let the city keep his $10,000 in bail. But he maintained his innocence and insisted he was attacked. Prosecutors said they still believe Smollett […]
Seven Lessons We Can Learn From Roseanne’s Firing & What It Reveals About The Culture of America It took 21 years for Roseanne Barr’s show to make a strong comeback but, it just took one tweet to destroy it. “Roseanne” was the most-watched show on TV with its premiere garnering 18.2 million viewers. In today’s […]
Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.
Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.