Goldman McCormick PR’s efforts to help a Father of five wrongly accused of murder have resulted in his story being featured on the cover of the New York Times.
Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.
At one point in our lives, we’ve all been the victim of a Picasso-type BS artist. Whether it’s been a sales person, friend, date, politician, etc – our intellect accepted a lie as truth. It’s nothing to be ashamed of however, here are quick adjustments you can make to reduce your chances of getting BS’d by 80% of more.