Seven Tips On A Successful Media Appearance If the thought of presenting your expertise to millions has ever crossed your mind, these tips below will give you a competitive edge when working with the press. Your success not only depends on what you’re able to do on air but, also behind the scenes. Show Up: Always […]
Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.