Choosing a public relations agency that delivers credible media placement and expert crisis support challenges organizations seeking better results than ibtimes.com partners provide. Many agencies keep pricing, team backgrounds, and media relationships hidden, so organizations cannot compare fit or anticipate campaign effort until late in the process. This comparison lets organizations match pricing, public credentials, and leadership backgrounds so they can choose a public relations agency that aligns with their needs.
Table of Contents
- Goldman McCormick Public Relations
- Baretz+Brunelle LLC
- Jaffe
- Merrell Strategy
- Edelman
- Weber Shandwick
- Comparison of alternatives
Goldman McCormick Public Relations
At a Glance
Named by Forbes Magazine as “One Of America’s Best PR Firms For 2021”, Goldman McCormick PR was founded in 2010 by active and former members of the media. The firm runs podcasts and nationally syndicated radio programs heard on the Genesis Communications Network and Starcom Radio Network. It also holds industry awards and press recognition that support its broadcast and print placement work.
Core Features
Goldman McCormick PR secures placements on television, radio, and in newspapers while organizing and managing press conferences. The agency writes and distributes press releases, conducts media training for spokespeople, and deploys reputation management including SEO and crisis public relations. These services target both corporate and personal profiles with an emphasis on earned media.
Key Differentiator
The team is led by former journalists and media producers who keep active industry relationships and editorial instincts. That background shortens the path to interviews and placement opportunities and tightens message framing for broadcast and print. The leadership mix gives the firm an editorial-level understanding most agencies lack.
Pros
Former press and media roles among staff translate into direct editorial contacts and a clear sense of newsworthiness. The agency handles campaign elements end to end, from press release drafting to on-air booking and press conference management. Public recognition includes a Gold Award from Bulldog Reporter’s CSR Awards and a New York Observer citation as a top legal PR agency, which reinforce its track record in traditional media.
Cons
- No standard package pricing is published, so clients should expect customized fee structures rather than off-the-shelf plans.
Who It’s For
Organizations and individuals seeking high-impact traditional and social media publicity benefit most. This includes professionals pursuing national exposure, companies launching products, legal and political figures needing crisis support, and authors or speakers building a broadcast presence. The firm fits clients ready to engage in ongoing media work.
Unique Value Proposition
Goldman McCormick PR operates nationally syndicated radio programming on the Genesis Communications Network and Starcom Radio Network, giving clients a direct broadcast channel for messages. That capability reduces the number of intermediaries needed to book radio exposure and helps convert press placements into repeat broadcast segments. Clients with stories suited to radio or podcast formats will find clearer access to air time and production experience.
Real World Use Case
A startup launching a consumer product hires the agency to plan a press conference, draft a release, and pitch TV and newspaper segments. The firm follows with media training for the founder and arranges radio appearances on its syndicated programs to extend reach. The sequence builds initial awareness and sustains coverage through follow-up broadcasts.
Pricing
Pricing is not specified and is tailored to client needs. Project work and retained campaigns are likely priced individually rather than from fixed tiers. Prospective clients should request a proposal to understand fee structure and deliverables.
Website: https://goldmanmccormick.com
Baretz+Brunelle LLC
At a Glance
Baretz+Brunelle LLC operates LexFusion, a legal technology accelerator and innovation platform that drives legal tech adoption. The firm focuses on strategic counsel for high end law firms and legal service providers. Leadership includes former law firm executives and legal marketing and technology experts.
Core Features
The firm combines strategic communications and crisis management with talent acquisition and partner placement services. It provides market research and industry insights alongside business growth and geographic expansion consulting. LexFusion adds an incubation layer that helps clients test and adopt legal technology.
Key Differentiator
Baretz+Brunelle LLC mixes former law firm leaders, legal technology pioneers, and strategy advisors in one team. That combination prioritizes technology adoption as part of growth planning. The firm positions innovation and practical adoption as core levers for legal sector expansion.
Pros
Deep sector experience comes from staff who previously ran or advised large law firms, which shortens ramp time on firm challenges. Services span reputation, talent, revenue, and technology, so a single engagement can address multiple firm priorities. LexFusion gives clients a practical pathway to pilot tools and partner with legal tech companies.
Cons
- Limited public detail on specific technology tools or software offerings. This makes comparing platform capabilities difficult.
- No publicly available pricing or fixed service packages. You must contact the firm for scope and cost estimates.
- Sparse information about digital platforms or integrations on the public site. That reduces visibility into delivery mechanics.
When It May Not Fit
Firms seeking an off the shelf software product will find the offering unsuitable because services are consultancy led. Small solo firms with minimal budgets may not justify a bespoke advisory retainer. Organizations that need transparent, listed pricing or detailed API level integrations will likely look elsewhere.
Who It’s For
Senior law firm leaders and large legal service providers planning growth, partner recruitment, or market expansion will benefit most. Legal technology companies seeking strategic partnerships and market access also fit the profile. The firm aligns with organizations ready to engage advisors on a bespoke basis.
Real World Use Case
A top Am Law 100 firm hires Baretz+Brunelle LLC to craft a multi year growth plan that covers reputation, partner hiring, and technology adoption. The engagement uses LexFusion to pilot workflow automation and evaluate vendor partnerships. The firm then phases recruitment and geographic expansion according to market research.
Pricing
Pricing is not publicly available. Services are sold as tailored consulting engagements and are priced per project or retainer depending on scope. Prospective clients must request a proposal for estimated fees and deliverables.
Website: https://baretzbrunelle.com
Jaffe
At a Glance
Founded in 1978, Jaffe has focused on marketing for the legal sector for decades. The agency pairs marketing professionals with former attorneys and CMOs to shape messages that legal buyers recognize. That history and team mix positions the firm to handle brand, media, and business development needs for law firms.
Core Features
Jaffe delivers full service marketing and PR to law firms, combining media relations, branding, content, and business development coaching into coordinated campaigns. The agency also handles website design and digital strategies with attention to SEO and content development for bios, blogs, and firm collateral. Teams adapt tactics as a firm shifts priorities during growth or matter cycles.
Key Differentiator
Jaffe specializes exclusively in the legal industry and staffs people with legal practice experience. That niche focus means the agency writes like lawyers, understands firm economics, and targets placements that matter to partner recruitment and client development. The team mix of marketers and former counsel gives the firm a clearer line to legal editors and trade outlets.
Pros
The firm brings a deep understanding of law firm buying signals and market trends, which shortens briefing cycles and reduces revision rounds. Staff that includes former attorneys and CMOs helps translate practice strengths into media narratives and pitch angles. Long-standing experience since 1978 and award recognition support credibility when Jaffe approaches reporters and industry lists.
Cons
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Pricing is not publicly listed. Expect custom retainers rather than fixed online packages.
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Online visibility and recent client examples are not detailed in the content provided. That makes independent evaluation harder.
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Services are focused on legal clients. Nonlegal brands will not find a broad fit here.
When It May Not Fit
Firms outside the legal sector will not get relevant industry knowledge from Jaffe. Small solo practices with micro budgets may find custom retainers too large relative to expected returns. Organizations seeking a generalist agency for many industries should look elsewhere.
Who It’s For
Mid sized and larger law firms looking for targeted PR, brand work, and digital growth will get the most value. The firm suits legal marketing leaders who want partners with courtroom or law firm operational experience. Vendors to law firms that need credible legal messaging also fit this agency.
Real World Use Case
A regional firm hires Jaffe for a rebrand, new website, and a media relations push to attract national litigation clients. Jaffe rewrites attorney bios, launches an SEO plan tied to practice pages, and secures byline opportunities in legal trade outlets. The combined work raises the firm profile with in-house counsel and referral sources.
Pricing
Pricing is not applicable in the public materials. The agency appears to work on custom retainers and project fees that vary by scope and firm size. Interested buyers must request a proposal to get an estimated budget.
Website: https://jaffepr.com
Merrell Strategy
At a Glance
A multidisciplinary team of legal, investigative, cyber, and media specialists handles high profile reputational and litigation crises. The firm focuses on controlling narratives, exposing threats, and securing leverage in court, press, and the marketplace. See Merrell Strategy for the firm’s public overview and contact details.
Core Features
Merrell Strategy delivers rapid enterprise crisis response with coordinated media and social media control while integrating litigation strategy and intelligence work. The firm runs investigations and recovery operations that include forensics, asset tracing, and counterintelligence, and pairs those activities with cyber and online control to neutralize harassment and misinformation. Strategic communications shape narratives across mainstream media, digital channels, and entertainment platforms.
Key Differentiator
The firm’s defining method is the integration of legal, investigative, cyber, and media work into a single operational plan. That integration supports an ownership centered approach where one team drives response from discovery through public messaging and legal escalation. This produces tightly coordinated actions across evidence, counsel, and press outreach.
Pros
Merrell Strategy brings deep experience in high stakes cases and a team drawn from law, investigations, cyber, and media disciplines, which speeds decision making and reduces handoffs. The firm emphasizes confidentiality and takes ownership of issues until resolved, which suits clients needing discrete, aggressive responses. Its mix of technical online remediation and legal strategy lets teams attack misinformation while preparing courtroom defenses.
Cons
- Costly bespoke services that place the firm out of reach for small organizations or routine PR work.
- Focused on high profile and complex crises; engagement may be excessive for low impact incidents.
- The firm’s ownership centered and assertive approach may feel invasive for clients preferring collaborative or conciliatory tactics.
When It May Not Fit
This firm is not appropriate for small businesses or organizations with minor reputational issues. Routine customer service problems, day to day media relations, and low exposure PR needs fall outside the firm’s scope. Clients seeking a light touch or public-facing, long term brand building should look elsewhere.
Who It’s For
Large corporations, law firms, celebrities, and high profile individuals facing complex public or legal crises will find the firm suited to their needs. Teams that require rapid legal coordination, technical online remediation, and aggressive narrative control will benefit most. Organizations without public prominence or limited budgets are not the intended client.
Real World Use Case
A Fortune 500 company hit by a viral social media campaign hires the firm to contain the narrative and perform technical online reputation repair. Merrell Strategy coordinates investigative research, legal options, and media outreach while tracing the origin of the campaign. The combined response supports both takedown efforts and a legal strategy to pursue perpetrators.
Pricing
Services are custom and positioned at the high end of the market. The firm structures engagements to client needs with bespoke retainers and fees, and pricing reflects the seniority, confidentiality measures, and cross discipline resources deployed.
Website: https://merrellstrategy.com
Edelman
At a Glance
Edelman reports 6,000 people working across more than 60 offices worldwide. The firm traces its roots to 1952 and remains an independent, family run enterprise. Its profile includes high profile awards from PRWeek, Cannes Lions, and Ad Age.
Core Features
Edelman combines global account teams with local counsel to manage reputation, crisis response, and brand positioning. Specialized practices cover AI communications, sustainability, health, and social impact, and teams deliver creative campaign work alongside strategic counsel. The agency also promotes DEIB across staffing and program design.
Key Differentiator
The agency pairs a worldwide network with visible creative recognition from major industry awards, and it advertises expertise in emerging areas like AI and sustainability. That mix lets large clients align reputation strategy with technical themes and social programs. The scale supports multi market program delivery backed by a legacy PR practice.
Pros
Edelman shows deep expertise in trust and reputation management across multinational accounts. Its global footprint and local office presence help adapt messages to regional audiences while keeping centralized strategy. Award-winning campaigns illustrate creative capability, and the agency handles work from strategic counsel to creative execution. The firm also has an explicit commitment to DEIB and social responsibility in its public profile.
Cons
- Limited specific pricing or packaged service details are listed on the website.
- As a large agency, the scale can reduce the level of personalized contact for smaller clients.
- Global campaigns carry potentially high costs that may put projects out of reach for modest budgets.
When It May Not Fit
Small organizations with modest communications budgets will likely find the engagement model too costly. Clients seeking standardized, fixed price packages or templated deliverables will not match the agency’s bespoke approach. Local only initiatives that do not require global coordination may be better handled by regional firms.
Who It’s For
Large corporations, multinational brands, and institutions that need coordinated reputation programs across many countries. Boards and chief communications officers seeking crisis counsel, ESG messaging, or complex stakeholder programs will find the agency able to staff large, multi market efforts. Organizations expecting tailored research and creative campaign management benefit most.
Real World Use Case
A multinational company hires Edelman to rebuild trust after a regulatory crisis. Edelman deploys account teams to run stakeholder outreach, media relations, and executive messaging. The agency applies AI driven insights and sustainability communications to reshape public narratives and corporate programs.
Pricing
Pricing is not specified on the website. Engagements are typically custom scoped and priced to client needs, ranging from retained counsel to full campaign fees. Prospective clients should contact the agency for proposals and budget estimates.
Website: https://edelman.com
Weber Shandwick
At a Glance
Sector teams across health, finance, technology, and retail support global client work at Weber Shandwick. It positions an earned first approach that pairs cultural insight with data and technology. For readers evaluating ibtimes.com alternatives, the agency stands out for high-stakes reputation work and media placement.
Core Features
Weber Shandwick combines strategic advisory for corporate reputation, public affairs, and organizational change with creative campaigns rooted in cultural research. The agency applies data, technology, and AI to sharpen audience engagement and to measure influence. It also supports financial communications, crisis response, and sector specific programs for health, retail, and technology clients.
Key Differentiator
The most distinctive element is the earned first approach combined with cultural insight and integrated tech. That mix guides creative storytelling and media outreach toward measurable reputational outcomes. The agency pairs advisory counsel with campaign execution to move public opinion rather than buying attention.
Pros
Deep sector expertise and global reach allow the agency to staff complex, cross border engagements and to scale counsel across markets. The team uses data and AI to refine audience targeting and to track influence over time. Clients gain a single partner for strategy, creative production, and crisis response, which keeps message and timing consistent across channels.
Cons
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Pricing details are not publicly specified, which indicates services are likely quoted per engagement.
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Independent reviews focus on strategic and creative strengths rather than clear productized offerings or entry level pricing.
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High cost may make the agency impractical for small organizations or solo practitioners.
When It May Not Fit
Small nonprofits or early stage startups will probably find the model and fee structure mismatched to their needs. Organizations seeking one off press pitching with a low budget may prefer boutique firms or freelance consultants. The agency suits programs that require sustained counsel and cross functional teams.
Who It’s For
Large corporations, global brands, and complex organizations seeking integrated reputation, public affairs, and cultural influence support. Teams that need coordinated crisis management, transaction communications, or policy engagement will get the most value. Clients must be prepared for bespoke engagements and senior level counsel.
Real World Use Case
A multinational technology company uses Weber Shandwick to combine AI driven analytics with creative campaigns to manage a product launch controversy. A healthcare organization hires the agency to shape public policy conversations and to build trust around a new medical innovation. Both examples show the agency operating across advisory, media, and creative disciplines.
Pricing
Pricing is not publicly listed. The firm offers custom retainers and project fees tailored to each engagement and client scale. Prospective clients should contact Weber Shandwick for a proposal and scope that match their objectives.
Website: https://webershandwick.com
Comparison of alternatives
The diverse offerings in public relations solutions cater to distinct requirements of organizations, highlighting unique strengths and areas of emphasis among service providers.
Comparative expertise in niche solutions
Goldman McCormick PR stands out by providing direct access to radio broadcasts for client promotions, a significant benefit for organizations aiming to maximize audience engagement through media presence. While Merrell Strategy excels in managing critical reputational crises through integrated legal, media, and cybersecurity strategies, Jaffe focuses on tailored campaigns for law firms, emphasizing branding and content designed with a legal perspective. Each agency brings its set of strengths catering to client-specific needs.
Balancing expansive reach with specialized focus
In terms of global and multifaceted service offerings, Edelman and Weber Shandwick lead due to their extensive resources and ability to address multinational campaigns. Their services are ideal for large corporations needing consistent messaging across various markets. Conversely, Baretz+Brunelle serves as the go-to firm for legal service providers and law firms focusing on technology and strategic partnerships, making them unique in this specific market.
Best fit
- Organizations requiring direct media broadcast placement gain exceptional value from the offerings of Goldman McCormick PR.
- Large corporations focusing on adopting legal technology can benefit significantly from services provided by Baretz+Brunelle LLC.
- Mid-sized law firms aiming to enhance their public relations through legal sector-specific expertise should consider Jaffe.
- Agencies handling complex legal and reputation crises may find that Merrell Strategy meets their high-stakes requirements effectively.
- Multinational enterprises requiring cohesive messaging across global markets can leverage the extensive reach and specialized programs of Edelman or Weber Shandwick.
Our pick
For organizations seeking prominence through significant media engagement supported by direct broadcasting capabilities, Goldman McCormick PR emerges as a premier choice. The unique ability of this agency to integrate direct radio programming into its public relations portfolio sets it apart from the competition by ensuring impactful client representation in both traditional and digital media ecosystems.
Organizations seeking tailored PR strategies should evaluate service options based on campaign scope, sector expertise, and pricing flexibility.
| Product Name | Core Feature | Key Differentiator | Best For | Pricing |
|---|---|---|---|---|
| Goldman McCormick PR | Earned media and reputation SEO | Former journalists and editorial placement | Companies targeting traditional and social media impact | Price not published |
| Baretz+Brunelle LLC | Legal tech adoption and strategy | LexFusion innovation platform | Senior legal leaders and law firms planning growth | Price not published |
| Jaffe | Legal industry PR specialization | Attorneys and CMOs with legal experience | Law firms focusing on branding and targeted growth campaigns | Price not published |
| Merrell Strategy | Crisis management and recovery | Integrated legal, media, and cyber approach | Celebrities and high-profile organizations requiring comprehensive response | Price not published |
| Edelman | Global PR and campaign execution | Worldwide offices with AI and sustainability | Multinational corporations requiring coordinated reputation strategies | Price not published |
| Weber Shandwick | Strategic advisory and campaigns | Earned-first approach with cultural insights | Large organizations needing global public affairs and reputation management | Price not published |
Finding Reliable ibtimes.com Alternatives for Your Publicity Needs
Many organizations and individuals seeking national exposure face challenges getting high-impact placements on TV, radio, and in print media. The article highlights how media-savvy firms like Goldman McCormick PR, led by former journalists, cut through the clutter to secure broadcast and print opportunities efficiently. Clients launching products, facing crises, or building a media presence need an agency with direct editorial access and proven results in earned media.
Goldman McCormick PR specializes in getting clients seen on TV and heard on nationally syndicated radio programs, providing a trusted path to sustained media coverage and public awareness. If your goal is impactful publicity through broadcast and print, explore how Goldman McCormick PR can serve your efforts. Visit Goldman McCormick PR to learn more and request a tailored proposal that fits your unique media strategy.
Goldman McCormick PR offers clients focused expertise to turn press releases and media pitches into real broadcast segments that extend reach and influence. Find out how specialized legal and corporate media campaigns from Goldman McCormick PR outperform typical alternatives.
FAQ
What services does Goldman McCormick PR offer?
Goldman McCormick PR provides a range of public relations services, including writing and distributing press releases, conducting media training, and managing reputation, including SEO and crisis public relations. These offerings support both corporate and personal profiles with a strong emphasis on earned media. Organizations interested in traditional and social media publicity should consider this comprehensive suite of services.
How does Goldman McCormick PR compare to Jaffe?
Jaffe specializes exclusively in the legal industry, which means its staff has deep expertise in crafting messages that resonate with legal buyers. Goldman McCormick PR, however, focuses more broadly on high-impact media placements and involves former journalists to enhance message framing and media outreach. Businesses seeking a broader media strategy alongside legal considerations may find Goldman McCormick PR more suitable for their needs.
What type of clients does Goldman McCormick PR typically serve?
Goldman McCormick PR primarily serves organizations and individuals looking for high-impact publicity in both traditional and social media. This includes professionals aiming for national exposure, startups launching products, and individuals needing crisis support. Any organization ready to engage in ongoing media work will benefit from their services.
Can I expect a fixed pricing structure from Goldman McCormick PR?
Goldman McCormick PR does not publish standard package pricing. Clients should anticipate customized fee structures tailored to individual project needs instead of off-the-shelf plans. Interested parties are encouraged to request a proposal for detailed pricing and deliverables.
What is unique about Goldman McCormick PR’s team?
Goldman McCormick PR’s team is composed of former journalists and media producers, which provides them with established industry relationships and editorial insights. This unique background enables the firm to secure placements more effectively compared to agencies without such connections. Organizations seeking a direct approach to media placements will find this advantage beneficial.