In addition to showing the world his infidelity multitasking capabilities, Tiger Woods has also shown us another example of the future of media: Social Media, Social Media, Social Media.
Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.
We believe the future of media will be comprised of a series of journalists who have a considerable amount of Twitter, Facebook, and YouTube followers. Those with a very high number of followers will become indispensable to their employers.
We look forward to seeing future press conferences on Twitter and learning more about whether Tiger Woods will do more of them.