If you want 2023 to be the year that you and your company raise your profile and go to the next level, here are some action-ready steps to take.
1. Believe that you deserve this
There may be hundreds if not thousands of other individuals in your profession. Think about what you’ve accomplished and the value you can offer to the world by presenting your expertise in media interviews. Visualize how life and business will change as more people discover you.
2. Set up a website
Register and set one up right away. We’ve had positive experiences with www.godaddy.com – You can register and get a site up inexpensively. A website is where people are going to be directed to after you do press interviews.
3.Write ten blog entries
Write about helpful advice (5-10 tips) in your field of expertise or an analysis on an important news story. Once media engagement begins, having content created in advance is going to put you ahead of the curve.
4. Media train with passion
Developing and refining communications skills is crucial for connecting with millions of viewers and listeners. Work on using body language to emphasize important aspects of what you’re presenting and practice delivering memorable soundbytes for media.
5. Start a podcast
A company that we love to work with is called Libsyn (www.libsyn.com). Register a podcast for as little as $5 per month. Hosting your own show is not only a lot of fun but you’re going to learn so much about connecting with / developing close relationships with listeners. It’s also going to help refine your ideas. A previous client of Goldman McCormick PR started a podcast that got picked up by a national radio network.
If we can assist you furthering your goals, please don’t hesitate to call us.