What to Look for When Hiring a Public Relations Agency?

New York PR firmNew York PR firm

If you are looking to grow your company’s brand and improve its reputation among your target market, it’s essential to hire a New York PR firm with their own stellar reputation, such as Goldman McCormick PR. However, with the thousands of different agencies out there, how do you choose the right one? It’s important to know what kinds of qualities to look for in an agency before you make a hiring decisions.

Here are some qualities to look for in a reputable public relations agency:

Solid Relationships With Media Outlets

To get your company noticed more in the media, it’s essential to regularly send out news releases to various media outlets. That’s why you should work with a New York PR firm that has established relationships with various journalists, producers and other people who work in the media. If the agency has good relationships with these individuals, you are more likely to get your news releases out there more often.

Excellent Writing Skills

A public relations agency must possess great writing skills. These professionals must know how to capture an audience’s attention in the first few words and keep them engaged throughout the entire story. Otherwise, people will stop reading the story and move onto something else. An experienced PR firm in New York understands what the audience is looking for and can tailor their writing accordingly.


Although it is a public relation agency’s job to put their clients in a good light, that does not mean they should lie. A reputable PR firm from New York will find a way to portray a company’s issue in a positive way without telling lies.


Public relations is a field that demands a great deal of flexibility. Companies can change their plans at a moment’s notice, and it is important for a New York public relations firm  to be able to handle whatever situation they are presented with.


Punctuality is another quality that is critical for public relations agencies to have. If they are unable to meet deadlines, it can reflect negatively on your company. For example, if you have an event coming up and they send in a press release late, the public will not know about your event soon enough.

Strong Communicator

Public relations is all about building relationships with the public and media, so the professionals from the NY PR firm you hire should be expert communicators. They should be friendly, good conversation starters and approachable.

Good Public Speaking Skills

There may be instances where public relations professionals will have to give a speech in front of a large crowd. It is essential that your PR firm is comfortable speaking to large amounts of people and know how to convey a message in an interesting way.

As you can see there, are many traits you should look for in a public relations agency. The experienced team at Goldman McCormick PR has all of these traits as well as making your best interests their top priority. Contact the New York PR firm that is well-trusted and respected, Goldman McCormick PR, today to discuss how you want to improve your brand.