New York PR Firm
How does PR and content strategy relate to one another?
Today, one company can create as much valuable content as that of a journalist. This content is often blurred between editorial articles and those that are branded; in other words, it’s a blend of content that is PR-related and content that is part of a greater marketing strategy. Today, as technology changes and marketing trends come and go faster than ever, it is important to integrate content into your PR strategy and vice versa.
How PR Companies Integrate Content in Strategic Marketing Plans
The most notable difference between a content and PR strategy is how the content is used. For example, a PR firm might use content to bring more awareness to a brand. They might seek coverage from high-profile bloggers, social media influencers, journalists, editors, and more. Publicists may also seek high-quality links from trusted sites to help drive traffic to the brand’s website. Learn more about The Importance of a Press Release for Public Relations.
Understanding Content Strategy
A content strategist may create content in the form of a blog, web page, video, magazine, etc., but the goal is to better understand the audience. This is done by gathering and analyzing data. A content strategist can learn how their audience reacts to storylines, where they spend most of their time online, what inspires them, and most importantly, what influences their action to make a purchase, sign up, or follow the client.
A content strategy can be blended into a PR campaign to amplify exposure of a brand, enhance marketing decisions, and make better sales.
Tasks for PR Firms
Some PR companies will create editorial-ready content that includes the most up-to-date information and trends. This has led to PR firms playing a major role in content creation for an eclectic range of companies in New York. Other content-related tasks that a PR firm might handle can include:
- Identifying common themes or trends in relation to the client
- Drafting editorially driven pitches
- Creating press releases
- Forecasting future trends
- Writing blog posts
- Developing infographics
- + More
3 Tips to Incorporate Content Strategy into A PR Campaign
- Find a great PR company and content strategy team
- Create a detailed content calendar (or have the PR firm do it for you)
- Identify new ways to reach your audience
Content and public relations are two independent roles that complement one another and work towards the same final goal. Content requires the eyes and ears of your target audience — and those eyes and ears want great content!
How to Craft a Successful Elevator Pitch
Any New York PR firm may tell you that there is magic in a successful elevator pitch. While this may be true, how do you know if your elevator pitch is as great as it can be? That’s the struggle that many lawyers and professionals in other industries face when thinking about the dreaded elevator pitch. A PR firm in New York, such as Goldman McCormick PR, may be able to help you craft the perfect elevator pitch.
Why Does an Elevator Pitch Matter?
An elevator pitch isn’t necessarily something that happens in an elevator; it’s merely a pitch that takes as much time as a short elevator ride. It may be the first introduction for you and your business, so it needs to make a good first impression. Your PR firm New York professionals trust may be able to help you create a strong elevator pitch with the following tips.
1. Keep It Short and Simple: A trusted PR firm in New York may remind you that your elevator pitch should be kept short. How long is too long? A good rule of thumb is 60 seconds or less. This may mean three to four sentences. When you start writing your elevator pitch, just let it flow onto the paper until you have it all out. Then time yourself speaking naturally and see how long it is. If you need to make edits, do so after you’ve written it all down and say it out loud.
2. Skip Legalese: Your New York PR firm agent may tell you to leave out any legalese. What does this mean? To put it simply, you don’t want use too many industry-specific language or acronyms. If you are talking to someone who isn’t in your profession, will they understand you? If not, you may want to make changes and figure out how to say it more simply.
3. Present a Concrete Offer: This may sound strange, but any New York PR firm may tell you that sometimes lawyers get so wrapped up in their pitch that they fail to explain what they’re actually offering. You should aim to include why you’re the most qualified to solve a particular problem. This may include your firm’s record, your specific experience, or how your knowledge differs from others in your field.
4. Act Natural: It’s not enough to just be able to write a strong elevator pitch. You need to be able to say it too. Your New York PR firm may be able to help you practice delivering your pitch and give you tips to feel confident and comfortable. You want your pitch to be enthusiastic enough to draw attention, but not so much that it takes away from your core message.
There are many elements to a successful elevator pitch, but it is something that you may be able to master comfortably and effectively with the right guidance. If you need help creating or delivering your own pitch, the professionals at Goldman McCormick PR, a New York PR firm, are just a call away.
Are You Interested in Learning More About PR and Content?
When you are looking for a New York PR firm that gets results, you should look to Goldman McCormick PR. Since founding our firm in 2010, we have been working alongside a broad range of clients, each with their own unique needs. Our experience, network of resources, and creative enthusiasm has enabled our team to turn visions into reality. If you would like to learn more about how content marketing and PR could take your company to a new level, contact Goldman McCormick PR today for a brief consultation.