5 Tips on Choosing a PR Media Company for Your Event Venue
There are some risks involved when hiring a PR Media company as there isn’t always a guarantee of a return on investment or ROI. Because of this risk, many venues adopt a kind of “DIY” public relations strategy; however, this actually may prove to be more of a risk. Even if what they’re promoting is great and beneficial to the community, event venues can end up pouring time and money into a PR effort that fails simply because they don’t have the expertise to get the exposure they deserve.
Even still, most event venue professionals do not have that kind of time. For venues like that, hiring a PR firm can be a welcomed relief. The following tips can help you select a perfect fit PR media company your event venue.
Goals and Objectives
When looking around for a PR agency, an event hall relies on can attest that it’s important to fully communicate the goals and expectations of any one campaign or retainer relationship. This helps the PR firm more accurately outline the scope of work, set targets, and generally develop a sustainable, achievable, and results-oriented plan.
The main objective of any PR firm is to make their client’s campaign effective be reaching a great percentage of the proper audience. That means, they represent a venue in a manner that suits its character and style. A proven PR company should be able and willing to give numerous examples of their previous successful campaigns and happy clients.
For the customers of a high-quality venue, the reputation of that banquet hall or venue space is often an important consideration. The same applies to the venue owners when vetting PR agencies. The same way there are different types of events, the PR industry also has specialties. One of the reliable ways of finding a good PR firm is through recommendations from personal or business contacts. In addition, consider the following:
- A successful PR agency should have a strong online presence; therefore, check whether the firm is featured on social sites or publications.
- Online trade publications like Public Relations Society of America have directories listing reputable PR firms.
- We advise people to beware of firms that set up fancy websites and post false testimonials to trick potential clients into hiring them.
Additional PR Resources
Inquire about the range of PR tools an agency utilizes during marketing campaigns apart from traditional PR services like as creating press releases or providing guest posts on popular blog sites, etc. These may include:
- Social media support
- Info graphic/graphic design support
- Contacts with traditional media such as radio, TV, newspaper, and magazines
These additional tools are valuable in the overall success of an organization’s social and digital standing.