Why a Public Relations Firm is a Must Have for Lawyers
Goldman McCormick is a New York public relations firm for lawyers. We are to lawyers what lawyers are to their clients. We provide trusted guidance, knowledgeable advice, and we work hard to protect our clients’ best interests. Goldman McCormick is one of the most respected New York public relations firm for lawyers within the tri-state area.
The legal profession is highly competitive in New York State. There are more than 172,000 active lawyers registered in the state, according to the American Bar Association (ABA). Helping our clients stand apart from the competition is one of our most important services. At Goldman McCormick, we do this in a number of ways.
Brand Awareness
As a public relations firm for lawyers in New York, we at Goldman McCormick understand the importance of brand awareness. Ultimately, a typical law firm desires widespread instant recognition. When potential clients need legal services, you likely want your firm’s name and attorneys to come to mind immediately. Brand awareness of a law firm can include:
- Associating the law firm with the areas of law that its attorneys practice
- Establishing the law firm’s reputation for successfully representing clients
- Creating recognition within the New York community of the firm’s excellence and authority on certain legal issues
Brand Development
Before a lawyer or legal firm can enjoy a high level of brand awareness, the brand must be developed. Not every New York public relations firm for lawyers has an understanding of how to develop brand awareness. Goldman McCormick has helped many firms rise from the bottom of the list to the top and dramatically grow their client list. How do we do this? Our team can help our clients accomplish the following:
- Establish the legal firm’s essential role within the community. This can be done in a number of ways:
- Event sponsorship.
- Fundraising for not-for-profits and other worthwhile organizations.
- Student scholarship contributions.
Raise awareness of the legal firm within the community via social media and other methods. Goldman McCormick is recognized as a respected New York public relations firm for lawyers in part because we understand the power of social media. We know how to leverage it on behalf of our clients. Media platforms we may use include:
- Facebook.
- Twitter.
- Blogs.
- Websites, including white papers and case studies.
- E-newsletters.
- Press releases submitted to printed newspapers and online publications that focus on news stories focused on the legal firm.
- Guest spots on radio programs that can benefit from a lawyer’s legal perspective.
- Ads featuring accomplishments of a legal firm as well as individual lawyers’ awards or other professional recognition.
- Speaking engagements at community events, club meetings, and other events.
- Articles in trade magazines, local or regional publications, and trade journals.
Goldman McCormick
Just as your firm focuses on the legal rights of your clients, we focus on helping lawyers gain new clients. Contact us at Goldman McCormick today if you’d like to learn how a New York public relations firm for lawyers may help your law firm grow your client base.