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Seven Tips On A Successful Media Appearance

Seven Tips On A Successful Media Appearance If the thought of presenting your expertise to millions has ever crossed your mind, these tips below will give you a competitive edge when working with the press. Your success not only depends on what you’re able to do on air but, also behind the scenes. Show Up: Always […]

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Should PR Professionals Express Their Personal Points of View On Twitter?

Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.

PR Boom for Psychology

In our culture, there is still a negative stigma associated with an individual who sees a psychologist unless you’re in Hollywood where the average celeb has 7. The assumption is that one who needs to seek external help to manage their inner workings is somehow weak.

The cost of not seeking treatment for fear of being judged in this way is often a great one: prolonged depression, potential substance abuse, sudden admiration for Kirk Cameron, temporarily relief from internal strife within but, never actually solving the root of the problem. Mental health issues can not only prevent an individual from living life to the fullest but, in the worst case scenario can lead to that individual to take the lives

Family Guy’s PR Lessons

Recently on an episode of Fox’s “Family Guy” Stewie Griffin became Brian’s Publicist and launched a massive media blitz to promote Brian’s new self-help book. While the show regularly entertains millions with crude, cutting edge humor there were some interesting lessons about PR taught in the episode.

Tiger Woods’ Twitter Press Conference

Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.

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The Elasticity of Truth

I believe the heart of every scandal, betrayal, and downfall at some point relates to an individuals “Elasticity of Truth” – what they present themselves as the public to be and whom they really are behind closed doors. Think of this idea as a stretched rubberband – eventually it will have to snap back into place. The farther it’s stretched, the more it will hurt when it snaps back (or possibly breaks all together).