Myth Busting Public Relations in the Medical Industry
You’ve probably heard some of these common myths surrounding publicity in the medical industry, but any reputable public relations firm for physicians New York, NY doctors trust may tell you why these myths couldn’t be more wrong. Without a good public relations strategy, your practice may become one of many that have failed in a few years.
Myth 1: Being a Good Doctor is All You Need to Do
Your New York public relations firm for physicians may be able to tell you several things wrong with this logic. To begin with, being a good doctor doesn’t help patients know you are out there. You may benefit from the occasional word of mouth referral, but nothing more than that.
Marketing and advertising to increase your visibility is key to having a successful practice, which is why you may want to work with a public relations firm for physicians New York, NY doctors rely on to help their practice.
Myth 2: You Should be the Center of Attention in Publicity Efforts
Anything you are releasing for the news or media shouldn’t be all about you. If you create material that is directed to the reader and provides them value through useful information, you may increase your chances of getting noticed. Your public relations firm for physicians New York, NY professionals turn to may be able to help you with all of these aspects of a successful release. If you just create material that says how great a doctor you are, you may end up among this morning’s breakfast leftovers in the trash.
Myth 3: Everyone Can Write Press Releases
Your public relations firm for physicians in New York, NY may be able to tell you how many times press releases written by doctors have failed. Successful press releases and other news releases involves having a strong message centered around the reader, being familiar with the editorial criteria, knowing the reporters and the editors, and knowing how to write to get the attention you need.
Any public relations firm for physicians New York, NY doctors rely on may advise you against spending time writing your own press releases. Leave it to the professionals because they know what works.
Myth 4: Editors Print Anything They Receive
This myth likely came about in smaller towns with a small or local-only audience. This doesn’t apply to the bigger publications that you may need to be a part of to grow your practice. Any public relations firm for physicians New York, NY professionals work with may be able to tell you that those smaller publications won’t get you any traction to help grow your firm.
Focusing on the larger publications may be key to growth, and to get printed in those, you need someone who is experienced at pitching the media and can craft material that gets noticed and therefore has a better chance of being printed.
These are the most common myths surrounding public relations, so don’t let believing them crush the growth of your practice. Instead, consider working with a public relations firm New York, NY doctors count on such as Goldman McCormick PR by calling (516) 639-0988 today.