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Should PR Professionals Express Their Personal Points of View On Twitter?

Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.

Tiger Woods’ Twitter Press Conference

Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.