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Should PR Professionals Express Their Personal Points of View On Twitter?

Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.

Miley Cyrus PR Fallout

Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.