Goldman McCormick PR’s efforts to help a Father of five wrongly accused of murder have resulted in his story being featured on the cover of the New York Times.
Seven Tips On A Successful Media Appearance If the thought of presenting your expertise to millions has ever crossed your mind, these tips below will give you a competitive edge when working with the press. Your success not only depends on what you’re able to do on air but, also behind the scenes. Show Up: Always […]
Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.
At one point in our lives, we’ve all been the victim of a Picasso-type BS artist. Whether it’s been a sales person, friend, date, politician, etc – our intellect accepted a lie as truth. It’s nothing to be ashamed of however, here are quick adjustments you can make to reduce your chances of getting BS’d by 80% of more.
Recently we started a new division in affiliation with Goldman McCormick called Legal PR Team (www.legalprteam.com). Legal PR Team focuses specifically on placing Attorneys on TV & Radio interviews as well as managing their press conferences. To an attorney attempting to raise their profile and that of the case they’re overseeing, there’s no better friend than public relations.
When an attorney appears on radio or TV show as the legal expert on whatever current event (s) is topping the headlines, their credibility grows and millions of people learn who they are. It’s not uncommon for an attorney to see a serge in web traffic and spikes in inquires following their interview. 10 of 10 attorneys who understand the value of media list their press credentials on their website – often doing so in the first sentence “See on CNN’s “Nancy Grace” and Fox News, Criminal Defense Attorney……”
Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.
Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.