February 14th, 2011 
Administrator Awards & BS are two things that the world seems put a great deal of importance on but, are also two things that our agency couldn’t care less about. At Goldman McCormick, we only have three priorities:
- Living & dying to ensure the needs of our friends in the media are always met. Like our clients, we’ll take their calls at all hours of the night and help them place an expert even at the last minute regardless if it’s a client of ours. We pride our coveted relationship with them on being selfless, easy to work with, drama free, and never hyping a client (they already know everyone in PR thinks their clients are simply amazing).
- Ensuring our clients needs and dreams are fulfilled. Always doing what’s right for them and presenting their expertise in the best light possible. The people we work for know we’ll sacrifice everything to inch them closer to their goals.
- Doing the two objectives above well enough so that we can provide for and spend time with our families. Know its sounds cliché but, that’s the real reason behind everything.
With those priorities being stated, here’s why awards and BS don’t fit in to our culture.
Awards: While it’s nice to recognized by your peers as doing something incredible according to their standards, we really don’t care what other people in our industry think about us. Their approval literally means nothing to us especially in comparison to the approval of our clients and friends in the media. We have our own standards of excellence and we don’t need an award by someone to tell us that we’re doing a damn good job.
BS: This is probably the biggest reason we call ourselves Media Relations Specialists and not Publicists because of the stigma BS has on PR. Our agency can’t stand BS and we refuse to work ANYONE who brimming with fakeness, insincerity, and ulterior motives.
When our clients present a fresh idea or do a media appearance, we tell them exactly how it is even if it’s not music to their ears. Would you believe 100% of them appreciate this? We think they love hearing the straight truth because they want to get better at what they do.
When the media asks us what we think about a particular expert, if someone is available, or there’s more to a story – we tell them exactly how it is without the hype. They know we don’t use adjectives to describe our clients or waste what little time they have. Our average media call is about 16 seconds but, there are a lot of calls made on both ends.
We both grew up in households where BS was not tolerated and we were both victims to clever BS in our earlier years. We would consider ourselves BS experts and that is as much as godsend as it is an Achilles heel. A godsend because it saves us so much time in picking & choosing who we work with. An Achilles heel because we see so much of it – it’s sickening. Maybe we should give ourselves and award for that….
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