goldman-mccormick-pr-fox-news-media-appearance

Seven Tips On A Successful Media Appearance

Seven Tips On A Successful Media Appearance If the thought of presenting your expertise to millions has ever crossed your mind, these tips below will give you a competitive edge when working with the press. Your success not only depends on what you’re able to do on air but, also behind the scenes. Show Up: Always […]

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Should PR Professionals Express Their Personal Points of View On Twitter?

Should PR professionals express their personal points of view on Twitter?
Under no circumstances should a PR pro tweet their personal opinions. These thoughts can put the reputations of both your clients and your firm at risk. Prevalent in today’s America is the hyper-sensitive lynch mob that viciously tears, shames, and attacks its prey for using words depicted as racist, jokes seen as repugnant, or views perceived as offensive or radically different to those of the masses.

Dr. Oz To Go Supernova Over Rockefeller Center Taxi Heroics

Dr. Oz To Go Supernova Over Rockefeller Center Taxi Heroics STORY LINK: http://www.dnainfo.com/new-york/20130820/midtown/woman-struck-by-taxi-cab-near-rockefeller-center-fdny-says Ryan McCormick, a media relations specialist from Goldman McCormick PR (www.15.matadortestpage.com) is available for interviews. What Impact Will Dr. Oz’s Heroics Today At Rockefeller Center Have On His Career? RM – Dr. Oz is going into the stratosphere and we predict a […]

Miley Cyrus PR Fallout

Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.

Bring Back Donny Deutsch’s “The Big Idea”

Not only is Deutch one of the most successful entrepreneurs in American history but, he’s a master communicator. Deutch’s old CNBC show “The Big Idea” featured hundreds of people from all backgrounds who were pursing the American dream. Many of these people came up products that if seen by the right investor, could spawn hundreds of new jobs being created. “The Big Idea” showed viewers night after night how hard work, ingenuity, self belief, and passion could bring forth great financial success and total economic freedom. “The Big Idea” embodied everything that was great about America because it emphasized what America’s infinite and often greatest untapped resource was: American Ingenuity.

Family Guy’s PR Lessons

Recently on an episode of Fox’s “Family Guy” Stewie Griffin became Brian’s Publicist and launched a massive media blitz to promote Brian’s new self-help book. While the show regularly entertains millions with crude, cutting edge humor there were some interesting lessons about PR taught in the episode.

From a PR Perspective Is Sarah Palin an Albatross to the GOP?

In terms of being the GOP’s 2012 nominee: Palin is an absolute albatross primarily because her negatives are already significantly high (and that’s before the negative campaigning begins!) and because about 45% of Americans (not including those within the GOP) have already pre-decided she’s not presidential material. That kind of public sentiment almost guarantees she won’t win. Also, she’s badmouthed Ronald Regan and other favorable GOP icons which is terrible PR.

Tiger Woods’ Twitter Press Conference

Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.

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The Elasticity of Truth

I believe the heart of every scandal, betrayal, and downfall at some point relates to an individuals “Elasticity of Truth” – what they present themselves as the public to be and whom they really are behind closed doors. Think of this idea as a stretched rubberband – eventually it will have to snap back into place. The farther it’s stretched, the more it will hurt when it snaps back (or possibly breaks all together).