Our heart goes out to anyone aggressively seeking a position right now. We hope you’ll find a good job that pays you what your worth. Below is some quick advice that we hope can help your efforts. Never send your resume & cover letter to the HR department. In this economy, HR is already inundated […]
Recently we started a new division in affiliation with Goldman McCormick called Legal PR Team (www.legalprteam.com). Legal PR Team focuses specifically on placing Attorneys on TV & Radio interviews as well as managing their press conferences. To an attorney attempting to raise their profile and that of the case they’re overseeing, there’s no better friend than public relations.
When an attorney appears on radio or TV show as the legal expert on whatever current event (s) is topping the headlines, their credibility grows and millions of people learn who they are. It’s not uncommon for an attorney to see a serge in web traffic and spikes in inquires following their interview. 10 of 10 attorneys who understand the value of media list their press credentials on their website – often doing so in the first sentence “See on CNN’s “Nancy Grace” and Fox News, Criminal Defense Attorney……”
Last week Allstate Insurance sent out a press release detailing people’s accidents based on their astrological signs. The data that Allstate used was real, based on the birthdays of customers actually involved in accidents.
As AOL purchased The Huffington Post for $315 million dollars let us acknowledge the sheer genius of Ariana Huffington. In a time where news organizations across the world are losing money, Huffington (along with Rupert Murdoch) was one of the few that actually saw a continual profit. Her left-leaning blog, The Huffington Post has 25 million unique visitors per month. What Huffington accomplished in less than 6 years should be admired and studied by anyone who wishes to create an online news site in the future.
In our culture, there is still a negative stigma associated with an individual who sees a psychologist unless you’re in Hollywood where the average celeb has 7. The assumption is that one who needs to seek external help to manage their inner workings is somehow weak.
The cost of not seeking treatment for fear of being judged in this way is often a great one: prolonged depression, potential substance abuse, sudden admiration for Kirk Cameron, temporarily relief from internal strife within but, never actually solving the root of the problem. Mental health issues can not only prevent an individual from living life to the fullest but, in the worst case scenario can lead to that individual to take the lives
Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.
Not only is Deutch one of the most successful entrepreneurs in American history but, he’s a master communicator. Deutch’s old CNBC show “The Big Idea” featured hundreds of people from all backgrounds who were pursing the American dream. Many of these people came up products that if seen by the right investor, could spawn hundreds of new jobs being created. “The Big Idea” showed viewers night after night how hard work, ingenuity, self belief, and passion could bring forth great financial success and total economic freedom. “The Big Idea” embodied everything that was great about America because it emphasized what America’s infinite and often greatest untapped resource was: American Ingenuity.
Recently on an episode of Fox’s “Family Guy” Stewie Griffin became Brian’s Publicist and launched a massive media blitz to promote Brian’s new self-help book. While the show regularly entertains millions with crude, cutting edge humor there were some interesting lessons about PR taught in the episode.
In terms of being the GOP’s 2012 nominee: Palin is an absolute albatross primarily because her negatives are already significantly high (and that’s before the negative campaigning begins!) and because about 45% of Americans (not including those within the GOP) have already pre-decided she’s not presidential material. That kind of public sentiment almost guarantees she won’t win. Also, she’s badmouthed Ronald Regan and other favorable GOP icons which is terrible PR.
Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.